Social Media Marketing
Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.
Online Course / Classroom Training
R1,875
Description
With our Social Media Marketing workshop, your participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success.
Social Media Marketing > Course Outline:
Icebreaker
Housekeeping Items
The Parking Lot
Workshop Objectives
Pros / Cons
Likes / Comments
Posts / Links
Tracking and Measurement
Case Study
Module Two: Review Questions
Pros / Cons
Channel
Content and Voice
Tags and Measurement
Case Study
Module Three: Review Questions
Pros/ Cons
Voice
Tags and Links
Tracking and Measurement
Case Study
Module Four: Review Questions
Pros / Cons
Optimize Search in Profile
Groups and Links
Tracking and Measurement
Case Study
Module Five: Review Questions
Pros / Cons
Natural Search Links
Strategy
Tracking and Measurement
Case Study
Module Six: Review Questions
Pros/ Cons
Posting and Conversation
Pins and Boards
Tracking and Measurement
Case Study
Module Seven: Review Questions
Pros / Cons
Posting and Conversation
Links
Tracking and Measurement
Case Study
Module Eight: Review Questions
Pros / Cons
Expand Sharing
Discussion
Tracking and Measurement
Case Study
Module Nine: Review Questions
Pros / Cons
Audience
Ads
Tracking and Measurement
Case Study
Module Ten: Review Questions
Pros / Cons
Niche and Quality
Hashtags
Tracking and Measurement
Case Study
Module Eleven: Review Questions
Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations
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