Internet Marketing Fundamentals
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Online Course / Classroom Training
R1,875
Description
Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
Internet Marketing Fundamentals > Course Outline:
Housekeeping Items
The Parking Lot
Workshop Objectives
Pre-Assignment
Action Plans and Evaluations
Strength
Weaknesses
Opportunities
Threats
Case Study
Module Two: Review Questions
Consume All Media
Finding the Right Price
Product Development and Improvement
Identify Your Target Audience
Case Study
Module Three: Review Questions
Dynamic Content
Engagement Builds Followers
Constant Readiness and Monitoring
The Time the Place and the Media
Case Study
Module Four: Review Questions
Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case Study
Module Five: Review Questions
You are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case Study
Module Six: Review Questions
Relevant and Original Content
Keywords
Value Proposition
Linking
Case Study
Module Seven: Review Questions
Content is King
Blog and Interact
Webinars
Constant Monitoring
Case Study
Module Eight: Review Questions
SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Case Study
Module Nine: Review Questions
Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case Study
Module Ten: Review Questions
Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case Study
Module Eleven: Review Questions
Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations
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