Prospecting And Lead Generation
Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop.
Online Course / Classroom Training
R1,649
Description
With our Prospecting and Lead Generation workshop, your participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy.
Prospecting And Lead Generation > Course Outline:
Icebreaker
Housekeeping Items
The Parking Lot
Workshop Objectives
Make it a Priority
Identify Your Ideal Prospect
Choose Prospecting Methods
Make it a Habit
Case Study
Module Two: Review Questions
Cold Calling
Direct Mail
Trade Shows
Networking
Case Study
Module Three: Review Questions
Social Networks
Search Engine Marketing
Email Marketing
Display Advertising
Case Study
Module Four: Review Questions
Become a Brand
Webinars
Blogs
Engaging Video
Case Study
Module Five: Review Questions
Limiting Channels
Failure to Provide Value
Failure to Connect
Failure to Try
Case Study
Module Six: Review Questions
Content Creation
Stand Out from the Competition
Fill Customer Needs
Always Deliver on Promises
Case Study
Module Seven: Review Questions
Contact
Meet
Propose
Close
Case Study
Module Eight: Review Questions
Know Your Leads
Move Quickly
Know How to Respond
Set Future Meetings
Case Study
Module Nine: Review Questions
Use the Appropriate Tools
Assess Your Advertising Sources
Record Information about Leads
Assess ROI
Case Study
Module Ten: Review Questions
Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations
Recommended Reading
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